![Modern Notoriety on Twitter: "Birkenstock's CEO turned down Supreme collaboration after calling it “brand prostitution”. dayummm https://t.co/8Mp0UVvgDV" / Twitter Modern Notoriety on Twitter: "Birkenstock's CEO turned down Supreme collaboration after calling it “brand prostitution”. dayummm https://t.co/8Mp0UVvgDV" / Twitter](https://pbs.twimg.com/media/DlHZZhtU4AYvyUL.jpg:large)
Modern Notoriety on Twitter: "Birkenstock's CEO turned down Supreme collaboration after calling it “brand prostitution”. dayummm https://t.co/8Mp0UVvgDV" / Twitter
TL Consulting - Birkenstock | No to Supreme | What are your thoughts? “What most [brands] do is create short-term buzz by putting logos on commercial products," co-CEO of Birkenstock Oliver Reichert
![How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/canvas/2023/08/10/202d26d7-80ff-4396-bcee-15b53fd5a28e_e0f378a0.jpg?itok=ytVZFdiM&v=1691660506)